
The Abagale Realty Group (ARG) and the American Basketball Association (ABA) have joined forces to revolutionize the sports and event experience in the US. Together, they are embarking on an ambitious project to construct state-of-the-art, domed multi-event venues across the country.
These venues are not just designed for basketball games but are envisioned as community hubs for various events. What sets these venues apart is their innovative design, especially the basketball floors, which can be likened to playing on a giant interactive iPad. These floors allow for dynamic graphic changes, offering a unique advertising opportunity.
Advertisers can now interact with the floor in real-time, altering graphics based on game variables like points scored or player changes, without the need for permanent stickers. Additionally, seating in these venues comes with a twist: seats will be owned by community members and businesses.
Every time someone occupies a seat during an event, the seat owner earns a usage fee. This initiative not only promises an immersive spectator experience but also fosters community involvement and offers a novel advertising platform.